24 10 / 2012
"Without design research we tend towards a self–serving, uninformed design process."
29 9 / 2012
Web Form Design Patterns
Just finished reading Smashing Magazine’s insightful study on web forms. It will answer the questions on the next sign-up form you create. Read it here > http://uxdesign.smashingmagazine.com/2008/07/04/web-form-design-patterns-sign-up-forms/
25 9 / 2012
"In order to be irreplaceable one must always be different."
25 9 / 2012
"The logo is the most visible and frequent reminder of what the brand stands for."
25 9 / 2012
"Compelling brand identity presents any company, any size, anywhere with an immediately recognizable, distinctive professional image that positions it for success. An identity helps manage the perception of a company and differentiates it from its competitors. A smart system conveys respect for the customer and makes it easy to understand features and benefits. A new product design or a better environment can delight a customer and create loyalty. An effective identity encompasses such elements as a name that is easy to remember or a distinctive package design for a product."
22 9 / 2012
"Goals, not features, are the key to product success."
19 9 / 2012
"No product is so simple that every user is automatically an expert. Make sure that by default your designs have a learnability that make novices into experts with every interaction."
18 9 / 2012
Have a conversation
As designers we’re always stepping into our user’s shoes. We create a general persona and try to see how or what they need to get what they want. The client specifies a technical content requirement and our job is to define what the user requires to understand this information. Here’s a great article by Janice Redish on UXMag about using personas to answer the most basic user questions while designing a website/app.
